Borenstein Caterers, since 1946

Follow-up System Demo

Event follow-up and current-client emails · 4 styles each · sample contact: Daniel

Who it's for

How it works

      From: [Sender Name], Borenstein Caterers
      Color / theme

      Layout
      Screen

      Next phase

      Once the emails are going out, every open, click, reply and booked call is tracked, per email and per event. This is what IntegraLink does: we set up the tracking, read the numbers with you, and keep improving the emails.

      1. Every email is measured. Opens, clicks, replies and booked calls, for each email and each show.
      2. Copy is tested against copy. Two subject lines or offers go to similar contacts, and the better one becomes the default.
      3. A regular review with IntegraLink. We go through the numbers together and adjust the emails, the offers, and which shows are worth the booth.

      Example data · made up to show what the dashboard looks like

      Contacts captured142Kosherfest 2026 · 98 cards, 44 forms
      Open rate61%87 of 142 opened at least one email
      Reply rate7%10 contacts wrote back
      Calls booked96.3% of contacts, from the booking page

      From booth to booked call

      Kosherfest 2026 contacts, all emails combined

      Which show paid off

      Calls booked per 100 contacts

      Email by email

      Event follow-up sequence · rates are a share of emails sent · opened and clicked bars run 0–100%, replied and booked bars run 0–10% so small rates stay visible

      EmailSentOpenedClickedRepliedBooked a call

      What this tells you: the tasting offer (2A) books the most calls, and the seasonal menu (2B) gets opened but rarely booked. Next show, send 2A as the second email.

      Copy comparison: Email 1 subject line

      Half the contacts got each version · 71 each · opened bars run 0–100%, replied bars 0–10%

      What this tells you: using their name and the show in the subject line got more opens and twice the replies. Version A becomes the default.